Rebel Ninja dark game world
Camp Discovery brand world
Frontline Partners field journal
Princess Cruises campaign film in Japan
Embodie brand world with mother and child
Frontline Partners editorial spread
Animal Planet sloth sanctuary broadcast
Rockefeller Center campaign
Frontline Partners magazine cover

LeiaMariano

Building worlds that pull you in.

21Years in design
2×GDUSA awards
360°Brand thinking

Identities for startups before launch and brands with a global reach.

Creative Direction ✦ Brand Strategy ✦ Visual Identity ✦ Campaign Concepting ✦ Art Direction ✦ Editorial Design ✦ Digital + Print ✦ Brand Systems ✦ Photoshoot Direction ✦ Experiential ✦Creative Direction ✦ Brand Strategy ✦ Visual Identity ✦ Campaign Concepting ✦ Art Direction ✦ Editorial Design ✦ Digital + Print ✦ Brand Systems ✦ Photoshoot Direction ✦ Experiential ✦

Selected works

Brand design.

Four identities built to feel distinct across every touchpoint.

Rebel Ninja pixel art identity
01 / Identity & digital worldRebel
NinjaExplore the work ↗
Camp Discovery onboard world
02 / Youth program identityCamp
DiscoveryExplore the work ↗
Embodie identity and apparel
03 / Wellness identityembodieExplore the work ↗
Frontline Partners editorial journal
04 / Identity & editorialFrontline
PartnersExplore the work ↗

Creative direction.

Four distinct worlds shaped through campaigns, place, systems, and live experience.

01 / Travel campaignsPrincess
CruisesExplore the work ↗
WarnerMedia internal brand system
02 / Internal brand systemWarner
MediaExplore the work ↗
Radio Park signage at Rockefeller Center
03 / Place & campaignsRockefeller
CenterExplore the work ↗
04 / Live broadcastAnimal
PlanetExplore the work ↗
Client perspectives

In their words.

From a napkin sketch to a refined logo, with thoughtful ideas that moved the work forward.

Founder / Schola Coffee

Thoughtful creative work across identity, collateral, and photo direction, delivered with care and consistency.

Brand Manager / Princess Cruises

Creative work that gave the brand the momentum it needed.

Creative Director / Princess Cruises

Intuitive design that evolved with the business while staying true to its vision.

Founder / Mezcla Designs

Leia and Jay were amazing to work with! They helped us with everything from our branding and logo to our packaging design, social media templates, and brand guidelines.

Embodie / Google review

Aside from their attention to detail and deep design expertise, they were professional every step of our engagement. Leia never gave up until we were pleased with our results at The Thinking Cap LLC.

Chris Yu / The Thinking Cap · Google review

They were instrumental in helping my business partners and I at Schola Coffee launch our brand.

PJ Abigania / Schola Coffee · Google review

We couldn’t be happier with the design created for our church’s Word of the Year! The final design exceeded our expectations and has been well received by our church family.

Phoebe Dial / Google review
About Leia

The mind behind the work.

I’m a creative director and brand designer with 21 years of experience across global organizations and founder-led brands. (Started in corporate design at 16!) I learned early how to give ambitious ideas both imagination and structure. Today, I look for the idea that feels true to the people behind a brand, then build a clear visual world around it.

I’m most drawn to the moment when a brand stops feeling like a collection of pieces and starts feeling like a world of its own.

I also founded Vera Creative Partners ↗, where I bring that approach to brand identity and creative direction.

Leia Mariano, creative directorLeia Mariano / Creative Director

Capabilities

  1. Brand Identity & Visual Systems
  2. Creative & Campaign Direction
  3. Digital, Print & Photosheet Direction
  4. Social Media & Content Strategy
  5. AI-Powered Brand Growth Systems
  6. Scalable Design & Web Workflows
  7. Content Automation Frameworks
Graphic Design USA · American Graphic Design AwardsPrint Design · 2017Mailer Design · 2017
Experience / Areas of expertise

From first launch to global scale.

I’ve shaped brands before they launched and led creative work inside large organizations. Strategy, leadership, and hands-on design have been part of the work at every scale.

Vision & strategy

Shape the direction.

Give early-stage ideas a foundation and established brands a clear next move.

Creative leadership

Lead at scale.

Align stakeholders and teams across complex organizations, channels, and audiences.

Design & execution

Make it real.

Carry the work from first concept through identity, campaigns, digital, print, and production.