PROCESS

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This was one of Princess' first major photoshoots after rebranding. We worked hard to create a specific brand look and this shoot headlined the outcome of future photoshoots. I was the assistant art director aiding the creative director on a 6-day shoot. I selected 6 talent and wardrobe for 18 shoots, as well as kept in communication with the cruise ship to organize schedules and logistics of how each day would roll out.

Because ships hold passengers 24/7, one major victory was being able to navigate about 16 separate shoots around the guests aboard the ship without disturbing their experience or getting them in the shot. 

Post shoot, I worked directly with our retoucher to make sure the color-grading perfectly communicated the spirit of the Princess brand.