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Registration pamphlets separated per age group

Just a few of the informational decals designed to match the low poly interior decor of The Lodge room

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Just a few of the informational decals designed to match the low poly interior decor of The Beach House room

CLIENT

Princess Cruises and Discovery

AUDIENCE

Children and teens age 3 – 17 years

OBJECTIVE

Turn a Princess cruise into an appealing vacation for young people.

SOLUTION

Create and brand a dedicated space for the youth on board the ships that are fun, interactive, and educational.

PROCESS

I had the honor of being the sole designer to brand the new youth program aboard all Princess Cruises ships. Based off of the new interior spaces, I created logos and accompanying designs to compose a complete brand look that spanned to all marketing collateral for this program such as posters, brochures, and email advertisements for both US and Chinese markets.

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