




Registration pamphlets separated per age group




Just a few of the informational decals designed to match the low poly interior decor of The Lodge room












Just a few of the informational decals designed to match the low poly interior decor of The Beach House room






CLIENT
Princess Cruises and Discovery
AUDIENCE
Children and teens age 3 – 17 years
OBJECTIVE
Turn a Princess cruise into an appealing vacation for young people.
SOLUTION
Create and brand a dedicated space for the youth on board the ships that are fun, interactive, and educational.
PROCESS
I had the honor of being the sole designer to brand the new youth program aboard all Princess Cruises ships. Based off of the new interior spaces, I created logos and accompanying designs to compose a complete brand look that spanned to all marketing collateral for this program such as posters, brochures, and email advertisements for both US and Chinese markets.